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Marketing & Social Media Lab: SCBWI Eastern PA

Presentation Overview:

Beyond Pins & Boards: Exploring the Power of Pinterest
Pinterest is more than a platform for pretty pins and boards—it’s a dynamic tool authors can use to amplify their books and programs. In this session, Deb Gonzales will guide you beyond the surface, revealing strategies to make Pinterest work for your goals. You’ll learn how to leverage SEO and keywords to create content that search engines categorize, classify, and magnify. Discover how to craft an authentic, engaging strategy that boosts visibility without feeling pushy. Whether you’re promoting books, building connections, or exploring new opportunities, this session will give you actionable insights to make Pinterest an integral part of your marketing efforts.