You’re invited to join our free workshop ‘PinPerfect: Elevate Your Branding on Pinterest.’

For this workshop we invited our own team member Marianne. Besides Pinterest she is passionate about branding and website design. She helps creatives like you build their business by creating resonant branding and captivating websites that connect with their ideal clients.

In this workshop you’ll learn:

1. How branding can bring your Pinterest marketing to the next level.

2. How to design a professional brand board in Canva.

So you will….

• Establish a consistent look and feel (AKA visual identity 😉) on Pinterest and across all platforms you use for your business.

• Attract the right audience.

• Save time and energy by knowing your branding elements

• Always be ‘on brand’!✨

• Feel confident about your branding because it really reflects you and your (business) personality.

  
  

  Participants will receive a comprehensive guide detailing steps to create their own Brand Board!  

REGISTER FOR THE EVENT HERE!!!!!

This event is going to be PINtastic! We look forward to seeing you then.

In this 2-hour on-line session you'll discover the enduring allure of Pinterest. Deb Gonzales, owner and founder of PinLit, a marketing company solely devoted to supporting Kid Lit authors will highlight its advertising prowess, visual appeal, and potential for audience growth. Designed specifically for PAL members, this presentation will provide the insights and tools necessary to elevate visibility, audience engagements, and increased sales opportunities by harnessing the long-lasting, evergreen marketing power of Pinterest. Participants will be led through an exercise in which they will discover how to capture the power of Pinterest to showcase their books, programs, and services.

Why Pinterest?

Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, creators can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched. A few benefits of Pinterest:

• Audience insights and marketing trends are easily identifiable, allowing marketers opportunities to preplan marketing campaigns.

• Perfectly suited to support any genre

• Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery.

• Pins have a longer shelf life as compared to posts on traditional social media platforms, so thoughtful and strategic marketing efforts become an investment in visibility longevity.

Deb has agreed to offer one free Pinterest Platform Audit

The Pinterest Platform Audit Package will help transform your Pinterest strategy.

What's included:

• Assessment of your current Pinterest account, evaluating your boards, pins, and overall strategy to identify strengths and areas for improvement.

• Website Structure Analysis: Assessment of the digital marketability of your website to ensure it's optimized for Pinterest-driven traffic, focusing on seamless integration and user experience.

• Actionable Enhancement Strategies: Receive a tailored list of recommendations designed to boost your Pinterest visibility. From SEO-rich pin descriptions to board organization, Deb will review everything you need to stand out.

Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, publishers can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched.

Learn how to leverage:

• Audience insights

• Marketing trends

• Pre-planned marketing campaigns

Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery. And, because pins have a longer shelf life as compared to posts on traditional social media platforms, thoughtful and strategic marketing efforts become an investment in visibility longevity.

Designed specifically for publishers, this presentation will provide the insights and tools necessary to elevate visibility, audience engagements, and increased sales opportunities by harnessing the long-lasting, evergreen marketing power of Pinterest.

Each 1-hour IBPA PubU Online webinar is followed by an optional half-hour community discussion

In this presentation, Deb Gonzales will unveil the transformative power of Pinterest in book marketing, highlighting its evergreen appeal across genres and the remarkable returns of its advertising platform.

Calling all marketing superheroes!

Are you ready to take your marketing strategy to the next level? Join us for a thrilling one-hour Coffee Chat on Zoom, where we'll unveil a powerful tool that will change the way you approach keywords: The Keyword Determinator.

During our Coffee Chat, you'll discover how this remarkable tool can help you:

• Unleash the full potential of your marketing strategies.

• Identify who your target audience truly is.

• Craft keyword strategies that resonate with your audience.

• Elevate your brand, book, programs, and services to superhero status!

But that's not all! We encourage you to bring your own "superhero" questions, challenges, and marketing dilemmas. Our team of experts will be there to provide personalized insights and solutions.

Don't miss your chance to become a marketing superhero!

Join us for this FREE event, and let's embark on an exciting journey towards marketing excellence.

REGISTER HERE!!!!

Superheroes assemble! Together, we'll activate the power of The Keyword Determinator and unlock a world of marketing possibilities.

Stay tuned for more updates and surprises leading up to the event. Get ready to supercharge your marketing strategy and soar to new heights!

We can't wait to see you there!

Pinterest, a popular, free platform for image sharing and bookmarking, has long held a unique place on the Web. It's a visual search engine distinguished by evergreen content.

If Facebook, Instagram, and TikTok are social media's noisy bars where posts are soon lost and forgotten, Pinterest is the library where content gets indexed, sorted and distributed to those who are looking for it.

This makes Pinterest ideal for the publishing and art worlds, suggests PinLit founder Debbie Gonzales. "It's perfectly designed to showcase the nuances and artistic techniques incorporated in one’s portfolio," she says.

"With the wide range of pin-crafting options available – Video, Static, and Video Pins to name just a few – the only limitation for self-expression is an illustrator's creative mind."

Debbie Gonzales will show you how Pinterest can enhance your online visibility and drive viewers to your website. Debbie is a children's book author, educator, former SCBWI regional advisor and founder of PinLit, the Pinterest marketing agency for kid lit creators and publishers.

Have questions about the functionality, viability, and practicality of establishing a presence on Pinterest? Join us on Tuesday, March 21 at 1:00 to 2:30 EST when we will answer your questions, calm your nerves, and discover ways for to showcase the wonder that is you on the platform!

Access this link to register for the free event. We’re looking foward to spending time with you then!

Pinterest Holiday Prep discussion via Zoom

Pinterest Partners is a program designed to serve small groups of authors and illustrators who desire to develop a shared marketing platform on Pinterest.

Sign up HERE!

Texas: Houston | February 2022 Houston Chapter Zoom Meeting (scbwi.org)

Being a 60-something-aged debut picture book author, Debbie approached her marketing plan using strategic, well-researched methods, which she is eager to share. In this session, participants will create and clarify their outreach strategies by applying principles developed by contemporary marketing masters such as Tim Grahl, Michael Hyatt, and Derek Sivers, to name a few. A reading list is included as reference.

Debbie Gonzales is an author, an educator, and a Pinterest Marketing Specialist. She’s the author of six transitional readers for New Zealand publisher, the non-fiction picture book GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS and the host of Guides by Deb, a website consisting of over 300 standards-aligned educator guides for all genres. Deb serves as a member of the Michigan Reading Association board. She earned her MFA in writing for children and young adults from the Vermont College of Fine Arts. Learn more about Deb and her many projects by accessing her websites at debbiegonzales.com and guidesbydeb.com.

Topic: Monthly Chapter Meeting 2022
Time: Feb 7, 2022 07:00 PM   Central Time (US and Canada)

Presentation Handout

Your books are great, but how are you getting them into your readers’ hands?

LET US HELP. JOIN THE BOOK CLUB!

ANNOUNCING THE FIRST ANNUAL PINTEREST PALS SUMMER READING BOOK CLUB!

Summer is just around the corner, and parents are searching for good books for their kids to read.
Let your readers find YOU by joining the Pinterest Pals Summer Reading Book Club and Pinterest!

Want to participate but don’t have a Pins by Deb presence on Pinterest? Not to worry.
Join the Fun Pack by April 30 and you’re in. 

But how?

Join Deb & Tay for a Pinterest Pals Summer Reading Book Club meet-up via Zoom OR visit the Pinterest services tab on this site to find out how to join!

What do you say, Pinterest Trendsetters? Let’s do this!

Date: Tuesday, April 27th
Time: 1:30 EST
Location: Via Zoom

Hey, gang!

Let’s have some fun with Pinterest. What do you say?

Here are a few goodies for you. A little something to remember me by. :-)

Presentation Slide Deck

Crafting Pin-Worthy Pins

Pinterest Services

The Fun Pack

The Guides by Deb website

My Bi-Monthly Newsletter

Interested in my services?

Thank you for our time together. Let me know if I can ever be of help to you.

deb

The Fun Pack is a marketing package for authors, illustrators, and publishers designed to establish visibility on Pinterest. With the Fun Pack, book creators are not required to establish or maintain a Pinterest business account. Instead, through Pins by Deb, marketers can highlight a product of their choice in multiple ways. As a plus, book creators will receive a report describing the impact of their marketing campaign. Here’s what the Fun Pack is all about…

The Fun Pack Product Landing Page on the robust Guides by Deb website includes:
- Graphic of book, product or service
- Synopsis
- Reviews
- Book Trailer (if available)
- Bio & Headshot
- Link to book creator’s website
- Purchase buttons

• Four Organic Pins
  - Keyword rich descriptions
  - Professionally crafted graphic
  - Linked to Product Landing Page

• An Analytics Update after 30 days

Here are a few Fun Pack add-on extras you might be interested knowing about:

• Video Pins featuring book trailer or creative project

• Story Pins communicating the premise of your story, project, or offer

• Purchased advertisement on Pinterest through Promoted Pins

Join us for the Coffee Chat to out more about this awesome offer.

With summer behind us, autumn is a great time to reset our creative goals. What sorts of projects are you planning on working on while the leaves are changing colors? Is there anything I can help you with?  I'd love to hear about your plans. Want to meet for an online  Coffee Chat on Sept 23, at 1:30 EST?

It will be great to be with you then. 

Tailwind is a content scheduling tool that enhances productivity, connectivity, and analytics accountability. In this session, Deb will demonstrate how participants can use this robust tool as foundation for their marketing strategies on Pinterest via Zoom.

Date: Friday, August 21
Time: 10:30 to 12:30
Fee: $75.00

The biggest advantage to using Pinterest as a marketing platform is the ability to analyze the reach each pin is attracting. Once you understand analytic basics, you're golden. There are tons of strategies one can use to amp visibility. Tricks of the trade, as they say...tricks that I'm eager to share with you. Whether you're new to platform or an old hand, I think you'll find this type of information to be very helpful. 

FOLLOW-UP OFFERS:

So great to be with you this evening! Please access any of the links below that you find to be interesting.

I’m looking forward to the day that we meet in person!

Deb

Pinterest is much more than a simply a great place to find recipes and great decorating techniques. Authors and illustrators can either enhance understanding of their project and showcase their projects and talents through the development of Mood Boards. A savvy book marketer can elevate their impressive showcase a step further to market it. Herein lies the benefits of a Business Account on Pinterest. In this session, Deb will discuss the pros and cons of each platform and will explain why we book creators need to be marketing our wares on Pinterest.

Session will be hosted via Zoom.